Forget Me Not

The label

All Forget Me Not products are produced in Italy (Como) using a very fine digital print mode which is best suited to render the minute details of hand-drawn compositions.

The designer

After five years studying fine arts in Paris, Coco forged a successful career as a communication consultant for leading French fashion designers and couture houses. She now also creates imagery for major retail brands and publications spanning both the independent and mainstream press, including Vogue, ELLE, Nylon and Muse. Her approach mixes several techniques, combining old-school processes such as painting and hand-drawing with digital techniques. For the finished product, she balances a mix of visual restraint and minimalism with a more leftfield and pop-friendly approach. Her work has been published in numerous publications including Taschen, Gestalten,Victionary and several exhibitions in London, Los Angeles and Barcelona. She has also worked on a series of collaborations, including Addition Adelaide in Japan, Evian, Longchamp, K Karl Lagerfeld.

Sources for inspiration

Forget Me Not is a concept that revolves around Coco’s own peculiar visual universe and most notably the encounter between several of her particular fields of interest. These include the collage works of the modernist avant-garde, Surrealism, montage as a way of enchanting reality, geometric patterns - especially in esoteric imagery, animals seen as totems, the talismanic power of the object and literary references ranging from childrens’ tales to fin-de-siècle novels.